Spelling the name Alpina in all capital letters..

[Geronimo]

Why do people do it?

[cj]

They make really good sewing machines.

[nbcbird]

Probably for the same reason BMW and MINI use caps (design and trademark).

[Geronimo]

To me, typing Alpina in all caps, in the informal world of the interweb, is like typing ///Motorsport. It's kind of silly.

[Tommy]

That's the way ALPINA does it -> that's the right way.

http://www.alpina-automobiles.com/

Tommy

[Geronimo]

I know that's the way that they spell it. I just think it's a little pretentious to make a conscious effort to type it in all caps.

[c.d.iesel]

because it feels GOOD

[Marsattacks]

In certain instances it can be viewed as pretense to make a statement in the form of a question to which you are satisfied you possess the answer.

[nbcbird]

You just figured out what modern advertising is all about.

[Geronimo]

I didn't just figure it out. I've known that 'image is everything', to a lot of people, for quite some time.

[roadhog0]

Which looks faster? Alpina or ALPINA

My point exactly.

[c.d.iesel]

[napa02]

I know that's the way that they spell it. I just think it's a little pretentious to make a conscious effort to type it in all caps.

Very simple solution: If it bothers you then don't type it that way... Because for the most part, nobody cares...

[visionaut]

Thought it was in tribute to RIMSPOKE... ;-P

Hey whatever floats your boat - just like Dcoes or Bbs on your Bmw

[SteveJ]

Because RIMSPOKE was the first proofreader of their ad copy.