No. Autoextremist on BMW's new ad campaign.

[DLogic]

It's been a while since I hopped on the forum and its good to see that as the summer season creeps into our lives that this site is still as active as ever.

The reason for the post is Autoextremist's take on the new BMW ad campaign. I think most of us would agree that BMW's enduring philosophy is one of many reasons we have been drawn to the brand and, arguably, its greatest model the 2002.

So enjoy the article and happy motoring throughout the sunny season.

http://www.autoextremist.com/page2.shtml#Rant

[Jim_75Sahara]

Damon; That ad is destined to become a classic. It does set the company up as serious, dedicated, determined, and even rebellious in the face of all the crappy compromises of nearly all car companies. That ad jumped off the page at me and I thought: "I think they mean it!" I have read of engineers at Ford for example being contemptuous of the very SUV's that have made BIG $$ for the co. due to the inherent stupidity and crudeness of these vehicles built for vacuous, insecure doofuses. I recently read a review of the new Mustang in which they liked the retro styling touches, but were put off by the cheapness of the car's interior. Doing it RIGHT would have been so cool.

[InkaSteve]

Amen to that......not only as a corporate philosophy, but as a life philosophy..

Drive on..

[RandyMolson]

.

Hmmm. Then how do you explain this monstrosity?

[bimmerboy]

say that. the compete with lexus and mb too much to be different anymore. they gained theyre fame and followers by doing what they say they do in that ad, but they no longer do.

[TMK-001]

What advert is this?? Someone got a link?

[Jim_75Sahara]

Well, they gotta have suffficient sales volume to remain profitable. I am no fan of BMW building X-3's and X-5's, but I can understand their logic. These vehicles subsidize other BMW's that are more in line with the no compromises statement. They are compromising one thing in order to survive and build other cars that are truly uncompromising. Right?!? (Sounds a bit messed up but so is the world)

[Craig74tii]

May have been true years ago, but not anymore. That could have been said for a few european car companies years ago also.