2002 in a recent TV commercial

[Mike Self]

Noticed a recent ad for the new Galaxy Z Fold smart phone that's currently playing.  In several scenes there's an '02 out by itself in a big, empty parking lot.  Side view and kinda shadowed, so can't tell color, and it's shown so briefly that you can't even tell whether it's a roundie or a squarelight.  But the Hoffmeister kink is unmistakable.  

 

Perhaps someone with a smarter TV than mine (no, it's not a black and white CRT set) can do a screen grab of the pertinent commercial parts.

 

mike

['76mintgrün'02]

https://www.ispot.tv/ad/qkGO/samsung-mobile-una-experiencia-como-ninguna-spanish

[2002iii]

I saw that commercial and paused the tv to confirm it was an 02. The color looks to be black and very shiny, but it's hard to tell with all the crazy lighting. I doubt it's a factory Schwarz car since that would definitely be a square taillight, since it was only available from 1975 on. It has early bumpers so I'm going to guess roundie with a custom black paint job.

[Conserv]

15 hours ago, 2002iii said:

… I doubt it's a factory Schwarz car since that would definitely be a square taillight, since it was only available from 1975 on. It has early bumpers so I'm going to guess roundie with a custom black paint job.

 

Let’s distinguish factory availability from rarity, recognizing that rarity may also be a function of the local market.

 

Perhaps (probably?) Schwarz was more common — but still rare — among square taillights, but Schwarz was one of four colors available from 1966 through 1976. The other “enduring” colors were Chamonix, Sahara, and Polaris metallic.

 

Anders’ well-researched and documented ‘66 Bible notes the original color offerings, including Schwarz:

 

https://02forum.co.uk/viewtopic.php?f=35&t=8603

 

And both my earliest ‘02 era paint and upholstery brochure, published November 1968, and every paint brochure through 1976, confirm the presence of the… “Fundamental Four” colors! Below, the November 1968 paint brochure.

 

I’m guessing that Max Hoffman did not want or generally order Schwarz ‘02’s. But, as with other colors he did not really want, I’m guessing that a few made their way to the U.S., through European deliveries, special orders, or those U.S. importers established solely for U.S. servicemembers serving abroad. I’m also guessing that the change from Hoffman Motors to BMW NA as the sole U.S. importer, in 1975, expanded the availability of Schwarz in the U.S., from “nearly non-existent” to “rare”.

 

But, as is perhaps the case with you, my starting assumption with any Schwarz ‘02 is that it is most likely a color-changed car.

 

Best regards,

 

Steve

 

 

 

[Charles in PA]

@2002iii, my 74tii is a factory Schwarz. To echo Steve’s point, most of 02’s I have seen over the years in Schwarz are repaints. 

[joysterm]

11 hours ago, Mike Self said:

Noticed a recent ad for the new Galaxy Z Fold smart phone that's currently playing.  In several scenes there's an '02 out by itself in a big, empty parking lot.  Side view and kinda shadowed, so can't tell color, and it's shown so briefly that you can't even tell whether it's a roundie or a squarelight.  But the Hoffmeister kink is unmistakable.  

 

 I thought my (old) eyes were playing tricks on me, and couldn't grab the frame as well. So thanks confirming my suspicions.

['76mintgrün'02]

I've seen a lot of schwarz engine bays.

 

They provide a couple of screen shots within that link above... fwiw.

 

 

[bmw_e30]

it's my car in the commercial lol

 

it's agave/tobacco and that parking lot scene was filmed at santa anita park

 

https://ispot.tv/a/qVpQ

 

 

 

 

 

 

[joysterm]

.....hope you got residuals ?

[2002iii]

Agave!! Lol, we were all wrong.

[bmw_e30]

i should mention thats not me in the picture that is the creative director of the commercial

[David Layton]

Very fitting as in Cars 2, the 'camera car' was an 02!  I think that our cars are attracting a younger audience!

[bavariaboy]

I thought it was Polaris or some other light color in the video. Glad yours wasn't in the Goth scene or whomever they were.

 

How did they find you and how do I get my Chaminox with chrome bumpers into the commercial or film world. Note I live on the East Coast.

 

Steve

[Conserv]

3 hours ago, bmw_e30 said:

it's my car in the commercial lol

 

it's agave/tobacco and that parking lot scene was filmed at santa anita park

 

https://ispot.tv/a/qVpQ

 

 

 

 

 

 

Allow me to note that it looks much better in the light! And that is not a statement I can make about every ‘02! ?

 

Congrats!

 

Regards,

 

Steve

 

[bavariaboy]

Next, have you seen the prices on those suckers? And I don't mean the 02s. Although I haven't bought a new phone in about eight years. Currently happy with my Galaxy S8+