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Sal Savino

Question on 1968 1600 1600 Ti 2002 Sales Brochure Folder

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(edited)

Picked up this sales folder shown in the pictures, which I had never seen before. Written in English, printed in Western Germany and dated 1968.  Anyone know the history of this folder?  Where was it available?  Thanks

2002-1.jpg

2002-2.jpg

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2002-4.jpg

Edited by Sal Savino

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I may have that one, looks familiar, also have the one with the red 2002 on the front. Looks to pre-date the larger red car brochure. My father used to collect brochures of all car makes foreign & Domestic from the 1940s to the late 1960s. The sales of that literature over the 1980s & 1990s helped pay for college.

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I have that one in my collection, picked up from a dealership when they were new.  AFAIK that's the first USA sales brochure for 2002s.  If you look carefully in the pictures, there are a lot of features and details that are at odds with how US cars were equipped.  

 

Note, for example the embossed hood trim:  blacked out for the picture, but never done so in production; the small Euro bumper guards, cloth seats, Euro bulb/reflector headlights, no padding above or below the steering column, sport steering wheel etc etc.  

 

Nice piece to have, but not very good authenticity-wise for restoring your US spec '68.

 

mike

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(edited)
1 hour ago, mike said:

I have that one in my collection, picked up from a dealership when they were new.  AFAIK that's the first USA sales brochure for 2002s.  If you look carefully in the pictures, there are a lot of features and details that are at odds with how US cars were equipped.  

 

Note, for example the embossed hood trim:  blacked out for the picture, but never done so in production; the small Euro bumper guards, cloth seats, Euro bulb/reflector headlights, no padding above or below the steering column, sport steering wheel etc etc.  

 

Nice piece to have, but not very good authenticity-wise for restoring your US spec '68.

 

mike

 

+1

 

Agreed, Mike. This brochure strikes me as a brochure that was translated from German to English, but certainly not adapted to the U.S. or U.K. markets. Could it have been primarily intentioned for other global markets where English is, at minimum, more common than German? An example might be Canada, where you could actually purchase a 1600ti — in contrast to the U.S. (If there were no RHD 1600ti’s, does that mean that the 1600ti was never officially imported into the U.K.?)

 

The brochure is dated August 1968 (“VIII/68”), so it’s pretty late in the game for the about-to-be-replaced 1600ti.... I wouldn’t be shocked to find a German-language version with an earlier publication date.

 

Best regards,

 

Steve

 

 

Edited by Conserv

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(edited)

I have April 1968 (“IV/68”) and May 1968 (“V/68”) 2002 brochures in English (below, respectively).

 

The omission of the 1600ti from the May 1968 1600/2002 brochure and the presence of Michigan license plates — and, oh yeah, the all-vinyl interior — strike me as clear concessions to the U.S. market.

 

Regards,

 

Steve

 

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Edited by Conserv

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Steve, the first brochure you posted is clearly a Euro car (note the longneck diff with U-jointed axles, chrome trim on the dash and around the instruments etc etc.  

 

And the second one is definitely a US spec '68:  vinyl seats, no chrome on dash or instruments, frosted wheel covers, US bumper guards, smooth steering wheel center and no headrests or side reflectors as a  '68 should be.  But did you notice the car has a clock (no tach) and the embossed hood trim--and it appears to be Florida--not a color Max ordered.  

 

If you compare the '72 and '73 brochures, the '73 uses some of the same pictures as the '72, but with changes airbrushed in...Goes to show that sales brochures are terrible to determine authenticity when restoring a car!

 

mike

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