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Ameritrade, WTF?


bluedevils

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Just got home from work and watching news, saw the commercial by Ameritrade showing a squarie with a Chevy truck front end photo shopped, what the fuck?

I just read your post and 20 seconds later saw the same add.

No amount of skill or education will ever replace dumb luck
1971 2002 (much modified rocket),  1987 635CSI (beauty),  

2000 323i,  1996 Silverado Pickup (very useful)

Too many cars.

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Had to go look it up. That's one ugly ass nose!

Link?

http://www.youtube.com/watch?v=JeRmqS5maBY

-Nathan
'76 2002 in Malaga (110k Original, 2nd Owner, sat for 20 years and now a toy)
'86 Chevy K20 (6.2 Turbo Diesel build) & '46 Chevy 2 Ton Dump Truck
'74 Suzuki TS185, '68 BSA A65 Lightning (garage find), '74 BMW R90S US Spec #2

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That poor poor mash-up car.

I work in advertising as a photoshop artist... I do stuff like that all the time for legal reasons. In this case, it is so BMW can't sue Ameritrade for using a BMW breaking down and shown in a 'negative way'.

Every object in an ad has to be very generic unless it is the object being sold.

I am often making Adidas shoes with 2 stripes instead of one, removing logos, changing the shapes of things...

Or unless there is a partnership (NBA is partners with Spalding basketballs, Gatorade etc...). How do I know? I just did a Gatorade shoot...

1972 Malaga (according to DMV) 2002. (Manufactured in '71)

http://www.beemersandbits.com

'77 BMW R100S '73 BMW Cafe bike  1966 Triumph T100C  1966 R90/2 BMW Sidecar Rig  1956 MV Agusta Turismo Rapido

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That poor poor mash-up car.

I work in advertising as a photoshop artist... I do stuff like that all the time for legal reasons. In this case, it is so BMW can't sue Ameritrade for using a BMW breaking down and shown in a 'negative way'.

Every object in an ad has to be very generic unless it is the object being sold.

I am often making Adidas shoes with 2 stripes instead of one, removing logos, changing the shapes of things...

Or unless there is a partnership (NBA is partners with Spalding basketballs, Gatorade etc...). How do I know? I just did a Gatorade shoot...

The 2002 has a unique shape that cannot be confused with any other generic car of the time or today's. I bet if BMW wanted they could still sue Ameritrade, and won, don't you think?

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There is actually a 'rule' of sorts that allows you to use vehicles older then a certain age (like 25-30 years) without having to do much photo-shopping aside from removing logos.

There are also other guidelines that say that as long as you significantly altered 5 aspects of the product it is OK to use it...

Lawyers + Advertising industry = more crap so you use the fast forward (or mute) button on your remote.

1972 Malaga (according to DMV) 2002. (Manufactured in '71)

http://www.beemersandbits.com

'77 BMW R100S '73 BMW Cafe bike  1966 Triumph T100C  1966 R90/2 BMW Sidecar Rig  1956 MV Agusta Turismo Rapido

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There is actually a 'rule' of sorts that allows you to use vehicles older then a certain age (like 25-30 years) without having to do much photo-shopping aside from removing logos.

There are also other guidelines that say that as long as you significantly altered 5 aspects of the product it is OK to use it...

Lawyers + Advertising industry = more crap so you use the fast forward (or mute) button on your remote.

I hear you, it is just sad that they chose a 2002, it could easily be Chevy garbage car.

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motion graphics... has to be.

Nope. That's "real." Someone did that with a welder.

It's one of those commercial spots that does everything in one take with various actual props. The only CGI would be some touch up on wires and maybe a bit of fake smoke.

And yeah, if you look for this in ANY commercial that shows distressed or damaged cars, you'll notice that they're all modified to be "generic" so a particular car brand/manufacturer won't get bent, pardon the pun.

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